Google Ads Enables Customer Match Uploads via Merchant API
By
Barry Schwartz
4d ago· 2 min readenNews
Summary
Google Ads has updated its documentation to allow advertisers to upload Customer Match (customer loyalty data) via the Google Merchant API. This change was previously announced in March and is now live. The update may also indicate that this functionality is now available in Google Merchant Center, not just Google Ads.
Source
bskyGoogle Ads Enables Customer Match Uploads via Merchant APIseroundtable.comKey quotes
· 3 pulledWe knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API.
Google told us this change was coming back in March and Google has finally updated its documentation to say this is possible.
Maybe the new part is that this is now in Google Merchant Center, not just Google Ads?
We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API. Google told us this change was coming back in March and
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