Google Ads API v24.2 introduces EU AI Act compliance features, PMax segmentation, and multi-party approvals

Summary

Google released version 24.2 of the Google Ads API on June 24, 2026, introducing several compliance-focused features. Key updates include synthetic content labeling structures aligned with the EU AI Act, a multi-party approval mechanism for sensitive account operations, granular network segmentation for Performance Max placement reporting, and two new campaign experiment types. This minor release is notable for its compliance footprint, particularly around AI transparency and advertiser controls.

Source

bskyGoogle Ads API v24.2 introduces EU AI Act compliance features, PMax segmentation, and multi-party approvalsppc.land