AI Start-Ups Invest in Elaborate Hype Videos to Stand Out in Crowded Market
By
Natallie Rocha, Mike Kai Chen
Tries hard. Doesn't quite make it out of the oven in one piece.
Summary
AI start-ups in the Bay Area are spending heavily on elaborate, surreal marketing videos — like a Mad Hatter-themed production — to promote their brands. The article describes a film set in Oakland where actors dressed as Alice in Wonderland characters discuss AI strategy, highlighting the trend of tech companies investing in high-concept promotional content to stand out in a crowded market.
Key quotes
· 2 pulledWhat is our A.I. search strategy?
Like many things in the Bay Area these days, the surrealist scene on a bustling set of about 20 film crew members was funded by an artificial intelligence start-up.
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