George Wu and Malika Favre Launch Online Bazaar from Popular Instagram Curation Account
By
Katy Cowan
Hot, fresh, and worth queueing round the block for.
Summary
George Wu and Malika Favre have transformed their popular Instagram curation account 'I Can't Afford This But Maybe She Can' into a permanent online Bazaar featuring over 300 handpicked pieces from more than 90 independent brands and makers. What began as a fun side project five years ago has now evolved into a full-fledged business and online directory, maintaining the same discerning curation that made the original Instagram feed a cult favorite.
Key quotes
· 4 pulledAfter five years of curating beautiful things on Instagram, I Can't Afford This But Maybe She Can has evolved into something new.
The brainchild of art director George Wu and illustrator Malika Favre, the popular feed is now accompanied by a Bazaar... a permanent home for all the objects they've loved and shared over the last few years.
The online directory features shoppable gems, bringing together more than 300 handpicked pieces from over 90 independent brands and makers.
What began as a fun side project on Instagram soon exploded into something much bigger. And now the two creative friends have turned it into an online directory and a business.
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