Why avoiding Amazon is harder than ever: its logistics network powers thousands of other online stores
By
Yuanyuan (Gina) Cui
14h ago· 7 min readenInsight
100/100
Golden Brown
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Hot, fresh, and worth queueing round the block for.
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Summary
The article explores the growing challenge for consumers who want to avoid Amazon while shopping online. It highlights how Amazon has quietly become the dominant logistics and shipping provider for thousands of independent businesses, including Etsy sellers and Shopify store owners. Even when shoppers deliberately choose alternative platforms, their packages often still arrive via Amazon's delivery network. The piece examines the irony and complexity of trying to boycott Amazon in an e-commerce ecosystem where Amazon's infrastructure is deeply embedded.
Key quotes
· 3 pulledYou felt something when you clicked 'buy,' a small, warm, fuzzy feeling. Not Amazon. Not a giant. Someone real.
The package will arrive on time, in unmarked brown cardboard, in two days. It will arrive that way because Amazon delivered it.
On May 4, 2026, Amazon announced th
For shoppers tying to avoid Amazon, its expansion into shipping and logistics for thousands of companies makes that choice more difficult.
