Gen Z embraces "solo-maxxing" as dating costs and app burnout drive single-life trend
By
Kai Ryssdal, Nicholas Guiang
Summary
Gen Z consumers are increasingly opting out of dating due to high costs (average $180 per date) and dating app burnout, embracing a trend called "solo-maxxing" — choosing the single life over expensive dating. This shift is impacting dating apps' revenues and reflects broader economic pressures on younger generations.
Source
bskyGen Z embraces "solo-maxxing" as dating costs and app burnout drive single-life trendmarketplace.orgKey quotes
· 3 pulledBurnout from dating apps has Gen Z leaving the dating game altogether
In the U.S., the average 'all-in' spend for a single date in the U.S. is upwards of $180
Gen Z consumers are trading in expensive dates to...
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