Gary Vaynerchuk Launches Tamara Group Agency, Discusses AI's Impact on Social Media Marketing
By
Esha Chhabra
4d ago· 8 min readenNews
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Golden Brown
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Summary
Gary Vaynerchuk discusses his new social media and brand-building agency, Tamara Group (The Attention, Media, And Relevance Agency), and shares insights on thriving on social media despite the rise of AI, the resurgence of in-person events, and the importance of authentic storytelling for brands. He emphasizes that while AI changes the landscape, human connection and analog experiences remain crucial for winning on social platforms.
Key quotes
· 3 pulledIt was vintage Vaynerchuk: unfiltered, pointed and just provocative enough to travel far beyond the room.
He is channeling that energy into a new social media and brand-building agency.
VaynerX recently launched Tamara Group, formally known as The Attention, Media, And Relevance Agency.
Gary Vee, as he's known online, talks about how to thrive on social despite AI, the return of in person events, and the power of authentic storytelling.
