Games Workshop Bans AI Use in Warhammer Content Production and Design
By
jsheard
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Summary
Games Workshop, the UK-based company behind Warhammer, has implemented a ban on using AI in its content production and design processes. CEO Kevin Rountree announced the policy while delivering financial results, stating that staff are prohibited from using AI to produce anything, though he admitted a few senior managers are experimenting with the technology. Rountree emphasized that none of the company's senior managers are currently excited about AI, describing it as a broad topic he's not an expert on, while establishing the company's official stance against AI integration in creative work.
Key quotes
· 3 pulledWarhammer maker Games Workshop has banned the use of AI in its content production and its design process, insisting that none of its senior managers are currently excited about the technology.
He said GW staff are barred from using it to actually produce anything, but admitted a 'few' senior managers are experimenting with it.
Rountree said AI was 'a very broad topic and to be honest I'm not an expert on it,' then went on to lay down the company line.
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