Xbox Game Pass subscriptions drop to 30 million, far below projected 77 million target
By
Ethan Gach
Summary
Xbox Game Pass subscriptions have reportedly dropped to 30 million monthly paying customers, a decline of 4 million from 2024. This falls far short of Microsoft's earlier projection of 77 million subscribers by this year, which was revealed during Activision acquisition legal proceedings. The decline follows an unpopular price hike implemented in 2025.
Source
kotakuXbox Game Pass subscriptions drop to 30 million, far below projected 77 million targetkotaku.comKey quotes
· 2 pulledThe company had projected Game Pass subscriptions would reach around 77 million this year, according to a document revealed during legal proceedings related to the Activision acquisition.
It currently has about 30 million, a person familiar with the matter said.
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