Galaxy Z Fold 8 Teaser Reveals Samsung's Bigger Foldable Strategy

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Galaxy Z Fold 8 Teaser Reveals Samsung's Bigger Foldable Strategy Samsung has scheduled Galaxy Unpacked for July 22 in London, themed "A New Shape Unfolds," with a global livestream starting at 2 p.m. BST, the Samsung Newsroom announced this week. The Galaxy Z Fold 8 teaser campaign is already running: Samsung's Spider-Man tie-in went live three weeks ago across 35 countries, nine days before Spider-Man: Brand New Day opens worldwide on July 31, per Samsung Mobile Press. Samsung has confirmed the event date but not which devices it will announce; Android Authority reported nine days ago that the Galaxy Z Fold 8, Fold 8 Ultra, and Flip 8 are all expected to appear. The campaign and a recent hardware leak together suggest Samsung is making its most sustained push yet to position foldables as ordinary daily devices rather than enthusiast hardware. How Samsung is using Spider-Man to normalize foldables The product placement in Brand New Day is deliberate rather than incidental.