How Repetitive Client CMS Work Inspired a Next.js + Sanity Starter Kit
By
By Edoardo Lunardi
Summary
A developer shares how years of repetitive CMS client work — rebuilding the same frontend, Studio, page builder, SEO layer, webhook revalidation, and contact form for every project — led him to create a Next.js + Sanity starter kit. The article details the pain points of starting from scratch each time and how he turned his refined workflow into a reusable headless foundation that other developers can build on.
Source
CodropsHow Repetitive Client CMS Work Inspired a Next.js + Sanity Starter Kittympanus.netKey quotes
· 3 pulledThe first week of every CMS build I took on looked the same. Spin up the frontend, wire the Studio, model the page builder from scratch, rebuild the SEO layer, re-do the webhook revalidation, re-style the same contact form for the fourth time.
By the time the work the client actually hired me for began, I'd already burned a week rebuilding the same foundation I'd built a dozen times before.
What started as a personal shortcut became a starter kit — a headless foundation other developers can build on without repeating the same boilerplate work.
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