French ad industry group issues 17 recommendations on EU Digital Omnibus regulatory overhaul
By
Luis Rijo
If you only eat one bagel today, this is the bagel.
Summary
Alliance Digitale, a French digital marketing trade association representing 300 members, published a formal position paper with 17 recommendations on the European Commission's Digital Omnibus package. The package, unveiled November 19, 2025, proposes simultaneous amendments to the GDPR, ePrivacy Directive, and EU AI Act. The paper targets key issues including GDPR consent reform, AI legitimate interest frameworks, and browser-level cookie signal regulation, addressed to EU co-legislators now debating the proposals.
Key quotes
· 3 pulledAlliance Digitale, the French digital marketing and data trade association representing 300 member organisations, today published a formal position paper laying out 17 recommendations on the European Commission's Digital Omnibus.
The package of regulatory simplification measures the Commission unveiled on November 19, 2025, that would amend the General Data Protection Regulation, the ePrivacy Directive, and the EU AI Act simultaneously.
The paper, published on May 21, 2026, on the Alliance Digitale website and available in English, is addressed to the co-legislators now debating the proposals.
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