Fred: AI-Orchestrated UX Research Platform for Planning, Analysis, and Participant Recruitment
By
Imre Guaglianone
A baker's-dozen of insight crammed into one ring.
Summary
Fred is a UX research platform that uses AI orchestration to streamline the entire research workflow — from planning studies and recruiting participants to running tests, analyzing sessions with eye tracking and gaze heatmaps, detecting patterns, and building reports. The platform aims to help teams gather faster evidence without sacrificing methodological control.
Key quotes
· 3 pulledWe originally built Fred to solve a problem I kept seeing in UX research: teams were collecting more and more evidence, but the workflow
Fred now turns UX research into an AI-orchestrated workflow: plan studies, recruit and manage participants, run tests, analyze sessions, detect patterns, and build reports in one place.
This launch adds full AI orchestration, real-time and replay-based eye tracking, gaze heatmaps, smarter analysis, and a broader research suite for teams that need faster evidence without losing methodological control.
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