Fox Corp. acquires Roku for $25 billion in streaming expansion deal
By
Rob Wile
Summary
Fox Corp. announced plans to acquire Roku for $25 billion, including its streaming channel and customer data. The deal would make Fox the third-largest player in U.S. television by viewership share, adding over 100 million global streaming households. Roku's channel currently holds 3% of U.S. streaming viewership, ranking fifth behind YouTube, Netflix, Disney, and Amazon's Prime Video. Fox already owns Tubi, and this acquisition significantly expands its streaming footprint.
Source
bskyFox Corp. acquires Roku for $25 billion in streaming expansion dealnbcnews.toKey quotes
· 3 pulledFox Corp. announced Monday that it plans to buy the video streaming giant Roku, along with its namesake channel and customer data, in a deal worth a total of $25 billion.
Fox also owns Tubi, and the acquisition of Roku will make it the third-largest player in U.S. television by share of viewing, as it adds more than 100 million global streaming households, the company said.
According to Nielsen, the Roku Channel commands 3% of all streaming viewership in the United States, putting it in fifth place overall behind YouTube, Netflix, Disney and Amazon's Prime Video.
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