Fox acquires Roku for $22 billion, gaining access to over 100 million streaming homes
By
Emma Roth
Summary
Fox has announced a $22 billion acquisition of Roku, the popular streaming device and smart TV platform used in over 100 million homes worldwide. Fox CEO Lachlan Murdoch stated the two companies will remain separate, but Fox plans to leverage Roku's platform to distribute Fox Sports, news content, and local stations. While the familiar purple Roku interface may remain unchanged, the deal gives Fox significant control over user data and the streaming ecosystem.
Source
bskyFox acquires Roku for $22 billion, gaining access to over 100 million streaming homestheverge.comKey quotes
· 3 pulledFox CEO Lachlan Murdoch said the plan is to keep the two companies separate.
Fox aims to grow its business by adding Fox Sports, news content, and local stations to Roku.
The $22 billion deal may not change Roku's familiar purple interface, but it could put Fox in control of your data behind the screen.
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