Ford Announces AI Voice Assistant for 2027 and Level 3 Autonomous Driving for 2028

Ford said it would be developing a lot of the core technology around these products in-house in order to reduce costs and retain greater control over.

By designing our own software and hardware in-house, we've found a way to make this technology more affordable.

The company isn't creating its own large-language models or designing its own silicon, like Tesla and Rivian.

Instead, it will be building its own electronic and computer modules that are smaller and more efficient than the systems that are currently in place.