Germany's National Soccer Team to End 72-Year Adidas Partnership, Switch to Nike After 2026 World Cup
By
Sara Germano
Summary
After 72 years of partnership, the German national soccer team (DFB) will switch from Adidas to Nike as its uniform supplier starting in 2027. The 2026 World Cup will be Germany's last tournament wearing Adidas, following a shocking 2024 announcement. The article covers fan reactions, which are mixed — many lament the end of a historic cultural partnership with the homegrown German brand, while others acknowledge Nike's financial offer was likely too good to refuse.
Source
Key quotes
· 3 pulledFor 72 years, Adidas and the German national team have been synonymous.
The German national soccer federation, the DFB, shocked the world in 2024 when it announced it would switch uniform suppliers after more than seven decades with the homegrown German sportswear maker.
Beginning in 2027, die Mannschaft will be outfitted by Adidas' archrival, Nike.
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