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Germany's National Soccer Team to End 72-Year Adidas Partnership, Switch to Nike After 2026 World Cup

By

Sara Germano

5d ago· 4 min readenNews

Summary

After 72 years of partnership, the German national soccer team (DFB) will switch from Adidas to Nike as its uniform supplier starting in 2027. The 2026 World Cup will be Germany's last tournament wearing Adidas, following a shocking 2024 announcement. The article covers fan reactions, which are mixed — many lament the end of a historic cultural partnership with the homegrown German brand, while others acknowledge Nike's financial offer was likely too good to refuse.

Source

bskyGermany's National Soccer Team to End 72-Year Adidas Partnership, Switch to Nike After 2026 World Cupsportico.com

Key quotes

· 3 pulled
For 72 years, Adidas and the German national team have been synonymous.
The German national soccer federation, the DFB, shocked the world in 2024 when it announced it would switch uniform suppliers after more than seven decades with the homegrown German sportswear maker.
Beginning in 2027, die Mannschaft will be outfitted by Adidas' archrival, Nike.
Snippet from the RSS feed
The 2026 World Cup will be Germany's last in Adidas after 72 years, as die Mannschaft are switching to Nike in 2027. Fans have mixed views about it.

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