‘Fine for others to pay more’: can Japan attract more overseas tourists while charging them extra?

Japan has ambitious targets to increase overseas visitor numbers, but there are growing concerns about overtourism. One possible answer is two-tier pricing Perched dramatically on a hilltop in western Japan, Himeji castle’s striking white-plastered, tiered roofs earned it the moniker “white heron castle”. The sweeping 17th-century complex is regarded as the finest existing samurai fortress, and attracts more than one and a half million visitors a year. But as Japan seeks to manage greater numbers of foreign tourists, Himeji is one of the attractions raising admission prices for non-residents. The World Heritage site increased its admission fee to 2,500 yen ($15.50) on 1 March, but left the price for those who live in Himeji city at 1,000 yen ($6.20). Continue reading...

‘Fine for others to pay more’: can Japan attract more overseas tourists while charging them extra?

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