Finding the Ghost in the Machine

The awkward gap between chatbot usage and Big Tech's agentic AI vision

The article discusses the current awkward phase in AI development where despite 95-99% of users interacting with generative AI through class

Changing Sentiment and Emerging Skepticism in the AI Industry

The article discusses a significant shift in sentiment around artificial intelligence, noting that the initial hype and cult-like devotion t

How AI Chatbots Are Replacing Traditional Search and Why SEO Must Evolve

The article discusses the fundamental shift in search behavior as users increasingly turn to AI chatbots (ChatGPT, Claude, Perplexity) inste

Do consumers consider AI less relevant than search engines?

AI in software development: Innovation or industry desperation?

The article argues that AI integration in software development and search (exemplified by Google I/O's announcement of replacing traditional

Know the warning signs: A hidden AI 'landmine' can upend your business