FDA Updates Policy: Allows "No Artificial Colors" Claims for Products with Natural Dyes
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Summary
The FDA has announced a new policy allowing food companies to use "no artificial colors" claims on products that contain natural color additives, as long as they don't contain petroleum-based colors. Previously, such claims were generally only permitted when products had no added color whatsoever. The agency issued a letter to industry stating its intent to exercise enforcement discretion regarding these voluntary labeling claims, providing companies with more flexibility in how they market their products.
Key quotes
· 3 pulledCompanies will now have flexibility to claim products contain 'no artificial colors' when the products do not contain petroleum-based colors.
In the past, companies were generally only able to make such claims when their products had no added color whatsoever — whether derived from natural sources or otherwise.
The agency sent a letter to industry providing notice of the FDA's intent to exercise enforcement discretion related to these voluntary labeling claims.
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