OAAA Renews FBI Partnership to Expand Digital Billboard Network for Public Safety
By
Stuart Mitchell
Properly proved. Has structure, has flavour, has a point.
Summary
The Out of Home Advertising Association of America (OAAA) has renewed its partnership with the FBI, extending the Digital Billboard Initiative that began in 2007. The program has grown from a Philadelphia pilot to a nationwide network of over 10,000 digital screens, where media owners donate billboard space to support law enforcement and public safety messaging across the United States.
Key quotes
· 3 pulledThe Out of Home Advertising Association of America (OAAA) have announced the renewal of its partnership with the Federal Bureau of Investigation, extending a nationwide program that uses out of home (OOH) media to support law enforcement and public safety efforts across the United States.
Originally launched in 2007, the FBI's Digital Billboard Initiative has evolved from a pilot program in Philadelphia into a nationwide network spanning more than 10,000 digital screens.
Through OAAA and its member companies, media owners donate digital billboard space to di
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