Farmer Boys Built a CTV Campaign Around One Creator’s Jingle. Salad Sales Rose 20%
Farmer Boys built its summer CTV commercial from a single creator’s jingle about a salad. The 45-year-old Southern California restaurant chain didn’t use a film crew or a studio shoot. Chopped Cobb…
Read the full articleYou might also wanna read
Jamloop study: Only 33% of senior marketers fully trust CTV performance claims
Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that CTV is winning
advanced-television.com·15h agoSimpson launches first TV ad highlighting record of getting it done for Florida farmers, families
TALLAHASSEE, Fla. — Agriculture Commissioner Wilton Simpson on Tuesday released his first television advertisement of his reelection campaig
Marketing Execs From Fox, BBC, Mattel Discuss Brand Evolution at Variety x Canva Cannes Lions Studio Day 3
Day 3 of the Variety in the C-Suite in collaboration with Canva featured more lively discussion with marketing pros from Fox Entertainment,
Variety·14d agoPickle smoothies? The strategy behind Smoothie King’s collaboration with Grillo’s Pickles
Smoothie King’s SVP of brand marketing wanted consumers to think, ‘Hmm, I gotta try this.’
Rolling Preferences: Generational Drivers of Food-Truck Patronage and Small Business Strategy
The paper develops strategy-relevant considerations for food-truck entrepreneurs, highlighting how generational differences may shape menu d
Waitrose's Summer Campaign Features Giant Kebabs in London
Spotted a giant kebab in Camden or Westfield White City this week? Don’t worry—your eyes aren’t deceiving you. It’s all part of Waitrose’s l
Creative Boom·11mo ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.