Explorers Club founders on intentional scaling and building a culture-shaping creative studio
By
Tom May
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
Ayo Fagbemi and Aaron Skipper, co-founders of Explorers Club, share their journey of building a global creative studio in under two years. Working with major brands like Atlantic Records, Coca-Cola, Nike, Instacart, and Universal Music, they emphasize the importance of scaling with intention, balancing brave strategy with playful design, and building a creative company with purpose and staying power. The duo, who met at Wieden+Kennedy working on Nike, discuss lessons learned about intentional growth, culture-shaping brand work, and designing for courageous clients.
Key quotes
· 3 pulledWe met working on Nike at Wieden+Kennedy
The pair opened up about their journey so far, the lessons learned along the way, and what it really takes to build a creative company with purpose and staying power.
Ayo Fagbemi and Aaron Skipper discuss brave strategy, playful design and building culture-shaping brands with intention, clarity and heart.
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