Fleek raises $25M to modernize vintage clothing wholesale with AI-powered marketplace
Fleek, an online marketplace connecting vintage clothing wholesalers with retailers, has raised $25 million in new funding. The company was founded by Abhi Arora, who realized the inefficiencies in the vintage clothing supply chain after his favorite local shop closed due to the pandemic disrupting traditional buying trips. Fleek has built an AI model to help wholesalers sort, grade, and price vintage garments, modernizing a fragmented industry that has historically relied on in-person sourcing trips to Asia and the Middle East.
Key quotes
Abhi Arora, like many people, liked to buy vintage clothes. But he had never given too much thought to exactly how they arrived in second-hand shops.
She told him that she used to source her vintage items directly, going on buying trips to Asia and the Middle East to purchase directly from the wholesale suppliers of second hand clothes.
The COVID-19 pandemic had put an end to those buying trips and gave rise to online brokers who charge
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