Examining Programmatic Political Advertising in the United States

A Theoretical Framework for Targeting and Tailoring in Data-Driven Political Campaigning on Social Media

Data-driven campaigning (DDC) has fundamentally changed the conduct of election campaigns worldwide, as parties increasingly rely on voter d

Fractured reality: how algorithms fuel polarisation and affect democracy

Attention-driven business models and foreign control over key online platforms challenge EU democracy.

Truth be Told: Holding campaigns accountable

AI agents reshape programmatic advertising as 60% of marketers boost AI media spending

AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impul