Survey: Many Europeans would avoid European businesses that use US technology
By
Edward Shone
Summary
A survey of 3,000 people in the UK, France, and Germany reveals that a significant number of Europeans would avoid doing business with European companies that rely on US technology for services like email, payment systems, or web hosting. The research indicates a growing consumer preference for privacy-focused, local alternatives over US tech, and this sentiment extends beyond tech companies to any European business using US tech infrastructure.
Source
Key quotes
· 3 pulledWe asked 3,000 people in the UK, France, and Germany whether they would avoid giving their business to a European company if it used US tech. And a surprising number of them said, 'Yes.'
Europeans are leaving US tech and switching to more private local alternatives that align with their values.
We discovered that Europeans are leaving US tech and switching to more private local alternatives that align with their values.
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