EU-funded HOLiFOOD project launches influencer campaign on climate-driven food safety risks
By
EUFIC - European Food Information CouncilJun 4 2026
Summary
The EU-funded HOLiFOOD project is launching a digital campaign with six European influencers to mark World Food Safety Day on 7 June. The campaign aims to educate consumers about how climate change—including warmer temperatures, changing rainfall patterns, and extreme weather—is creating new food safety risks across the EU food chain. These risks include conditions favoring foodborne bacteria and the emergence of toxins in crops. The initiative focuses on helping the public understand how science can support earlier detection and prevention of emerging food safety threats linked to climate change.
Source
Key quotes
· 3 pulledWarmer temperatures, changing rainfall patterns and extreme weather have implications beyond the environment.
They also influence food safety risks across the food chain in the EU — from conditions that now favour various foodborne bacteria to the emergence of certain toxins in crops.
The EU-funded HOLiFOOD project is launching a digital campaign with six European influencers to help consumers better understand how climate change may affect food safety.
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