Morgan Stanley's E*TRADE Enters Spot Crypto Market with Bitcoin, Ethereum, and Solana

Morgan Stanley's brokerage subsidiary ETRADE has launched spot cryptocurrency trading, allowing eligible retail investors to buy, sell, and hold digital assets directly. FX News Group reported the rollout, while cryptofox.news specified that the service initially supports Bitcoin, Ethereum, and Solana.

2 sources

FX News GroupE*TRADE from Morgan Stanley rolls out spot trading in digital assetscryptofox.newsE*TRADE Launches Spot Crypto Trading for Bitcoin, Ethereum, and Solana at 0.50% Fee

The platform charges a 0.50% fee on trades, according to cryptofox.news. The move gives millions of ETRADE users streamlined access to major cryptocurrencies without needing a separate exchange account.

"represents a significant step in merging traditional finance with the crypto ecosystem"

The launch signals the continuing convergence of established financial institutions and digital assets. ETRADE, owned by Morgan Stanley, brings a large retail customer base into direct crypto ownership.

FX News Group noted that the service is a spot trading offering, meaning users hold the actual tokens rather than derivatives. The rollout places ETRADE alongside other legacy brokers that have begun offering crypto exposure in response to growing retail demand.