ESPN's "We're Going" Super Bowl campaign debuts animated "Toy Story 5.5" spot during NBA Finals
By
John R. Manzo
Pure flour-power. Hearty enough to carry you through lunch.
Summary
ESPN is continuing its "We're Going" Super Bowl LXI campaign with a new animated spot called "Toy Story 5.5," set to debut during Game 1 of the NBA Finals between the New York Knicks and San Antonio Spurs. The ad features animated versions of ESPN Super Bowl commentators Joe Buck, Troy Aikman, and Lisa Salters, along with action figures of ESPN personalities, tapping into the playful spirit of Disney and Pixar's Toy Story 5. The campaign will run through the Super Bowl in Los Angeles in February 2027.
Key quotes
· 3 pulledThe new ad, 'Toy Story 5.5,' taps into the playful spirit of Disney and Pixar's Toy Story 5, featuring animated versions of ESPN Super Bowl commentators Joe Buck, Troy Aikman and Lisa Salters along with action figures of ESPN personalities
ESPN is continuing its 'We're Going' Super Bowl LXI creative campaign with a new animated spot set to debut during Game 1 of the NBA Finals
Each spot adds to ESPN's Year of the Super Bowl celebration, with more spots set to debut up until kickoff in Los Angeles in February 2027
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