ESPN Releases Toy Story 5-Themed "We're Going" Promo for Super Bowl LXI
By
Ray Flook
Toasted golden, schmeared with insight. Top of the rack.
Summary
ESPN has released a new "We're Going" promo for Super Bowl LXI (2027) that uses a Toy Story 5 theme. The promo follows Disney's earlier "The Handoff" event, which was a 24-hour cross-platform broadcast that began immediately after the previous Super Bowl ended, turning the joke about non-stop Super Bowl coverage into reality. The article discusses ESPN's promotional strategy for the upcoming Super Bowl, which will take place on February 14, 2027 at SoFi Stadium.
Key quotes
· 3 pulledThe ESPN team goes the 'Toy Story 5' route to make it out to 2027's Super Bowl LXI on February 14th in a new 'We're Going' promo.
Remember back in February, when we wrote about how Disney had turned the old joke about coverage of the next NFL Super Bowl starting an hour after the current one ended into a reality?
'The Handoff' kicked off at 11:30 pm from SoFi Stadium and Hollywood Park (the site of 2027's Super Bowl) and ran across multiple platforms… for 24 hours.
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