Eros Innovation launches AI music label with seven AI-native artists and Mohammed Rafi partnership
Eros Innovation is launching an AI-powered music label using a Large Cultural Model (LCM), debuting seven AI-native artists based on existing Eros characters. The label has also partnered with the family of legendary playback singer Mohammed Rafi to produce new music recordings, create a live concert experience inspired by ABBA Voyage, and establish the Mohammed Rafi Academy for music education.
Key quotes
India's Eros Innovation is launching a music label powered by an AI Large Cultural Model (LCM) with seven AI-native artists drawn from established Eros characters and narrative worlds.
The platform has also signed a strategic partnership with the family of the iconic late playback singer Mohammed Rafi to collaborate on new music recordings.
A live concert experience modelled on the ABBA Voyage residency format; and the establishment of the Mohammed Rafi Academy, a new music education institution honouring his legacy.
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