Podcast: E-Commerce Brand Owner Alan Li on Fighting Online Copycats and Protecting Intellectual Property

Summary

In this podcast episode, host Rob Cairns interviews Alan Li, an e-commerce brand owner and co-founder of CopyCatch, about the widespread problem of online copycats and intellectual property theft. Alan shares his personal experience fighting an "army of knockoffs" on platforms like Amazon, Walmart, and Temu, and explains how protecting IP is a fundamental business decision that builds brand goodwill and restores pricing power.