Ep. 18 - Cracking the Consumer Code: Lessons from Applebee's.
In this episode of The Elusive Consumer, Ellie interviews Jill Marchick, an insights veteran at Applebee’s, to discuss post-pandemic shifts in dining behaviour, AI’s role in research, and the balance…
Read the full articleYou might also wanna read

FROM THE COUCH TO THE TOILET (with Scott Galloway)
New Research & Case Studies About How To Woo The Whole Consumer

Reality & resilience: the shoppers’ balancing act
Our new Behavior Change syndicated study is out, where we take a closer look at the small signals shaping tomorrow’s shopper.

Confectionery’s innovation dilemma: Doing more with less
Rising costs, changing consumer demands, and new technologies are reshaping confectionery innovation. So what does the future hold for brand

Confectionery’s innovation dilemma: Doing more with less
Rising costs, changing consumer demands, and new technologies are reshaping confectionery innovation. So what does the future hold for brand
How Are Consumers’ Food Preferences Changing?
Two themes were repeated by the featured speaker and three panelists at the Chicago Fed’s December 1 virtual conference on changes in our fo

Polish shopper behavior: What shapes responsible buying decisions in FMCG?
Understanding how consumers shop and how the retail landscape evolves is essential for navigating the dynamic FMCG market in Poland.

Comments
Sign in to join the conversation.
No comments yet. Be the first.