EA Executive Laura Miele Says AI Tools Are Driving a "Rise of Creativity" in Game Development
Electronic Arts (EA) senior executive Laura Miele stated during a panel at Game Business Live that AI tools are leading to a "rise of creativity" in game development. While addressing whether AI would shorten development cycles, Miele acknowledged it might help in some areas but emphasized her excitement about AI's creative potential. She expressed a desire to help EA developers leverage AI to remove friction and increase creativity in their work.
Key quotes
AI use increases creativity.
I'm pretty excited about it.
AI Removes Friction And Increases Creativity
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