Dynamic electricity pricing benefits wealthier households with EVs and solar, raising equity concerns
By
Gabrielle Monaghan
Summary
This article examines dynamic electricity pricing in Ireland, where electricity costs vary by time of day. It argues that while dynamic pricing is promoted as a way for consumers to save money by shifting energy use to off-peak hours, the benefits primarily go to wealthier, energy-savvy households who own EVs, heat pumps, and solar batteries. Lower-income households, who cannot afford such technologies or have inflexible energy needs, are less able to take advantage of these savings. The article explores the equity implications of this pricing model, questioning whether it truly helps those who need bill relief the most.
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Key quotes
· 3 pulled'I wouldn't be expecting to send the kids through college on any prospective savings,' said John Delany from Going Solar
Experts say energy-savvy – and middle-class or wealthier – consumers with EVs, heat pumps and solar batteries, stand to benefit the most
Die-hard working-class fans of Oasis who spent hours in an online queue in 2024 for tickets to see the band's concerts at Dublin's Croke Park got a shock when dynamic pricing drove up the cost of attending the comeback gigs to as much as €415.
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