Rising memory costs and AI chip demand squeeze budget PC market below $500
By
Paul Kunert
Summary
Rising component costs, particularly memory and storage prices, are causing the sub-$500 PC market to shrink rapidly. Omdia data shows US distributor unit sales fell 7% year-on-year in Q1 to 15.8 million units, with HP hit hardest — losing over a fifth of sales and its top brand position. The AI server gold rush is diverting chip supply away from budget laptops, exacerbating the decline of affordable PCs.
Source
Key quotes
· 3 pulledFewer Americans are buying PCs as rising component costs mean the sub-$500 bracket is rapidly disappearing
HP was hit hardest, shrinking by more than a fifth and losing its spot as the most purchased PC brand stateside
The decline reflects supply constraints and cost pressures from memory and storage prices
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