Dougal Wilson directs new Twix ad featuring ventriloquist dummies in comedic duet
By
Eliza Williams
3h ago· 2 min readenNews
Summary
Twix continues its "Two Is More Than One" advertising platform with a new comedic ad directed by Dougal Wilson, featuring ventriloquist dummies in an unexpected duet. The ad follows last year's absurdist car chase spot, reinforcing the brand message that Twix is superior because it comes as a pair. The article briefly describes the creative direction and the brand's ongoing marketing strategy.
Source
Creative ReviewDougal Wilson directs new Twix ad featuring ventriloquist dummies in comedic duetcreativereview.co.ukKey quotes
· 3 pulledThe snack brand takes its Two Is More Than One platform to new comedic heights in the ad, which features an unexpected duet from a pair of ventriloquist dummies
Last year Twix revealed an unexpectedly surreal side to its marketing via an absurdist ad featuring a high-speed car chase.
The message: two is more than one, and therefore Twix is the best chocolate bar as it comes as a pair.
The snack brand is taking its Two Is More Than One platform to new comedic heights in the ad, which features an unexpected duet
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