DoubleVerify launches post-bid measurement for LinkedIn Audience Network
By
Luis Rijo
Baker's choice. Dense with flavour, light on filler.
Summary
DoubleVerify has globally launched post-bid measurement for the LinkedIn Audience Network (LAN), providing B2B advertisers with independent third-party visibility into ad placement across LinkedIn's extended publisher network. The announcement on May 21, 2026 extends a partnership dating back to 2023 when DV first brought brand suitability and contextual controls to LAN. The new capability addresses a gap in B2B advertising by adding IVT (invalid traffic) detection, viewability metrics, and brand suitability signals for post-bid analysis.
Key quotes
· 3 pulledDoubleVerify this month announced the global launch of post-bid measurement across the LinkedIn Audience Network (LAN), giving B2B advertisers independent, third-party visibility into how and where their ads run across LinkedIn's extended network of publishers.
The announcement, made on May 21, 2026, extends a measurement relationship between the two companies that stretches back to 2023, when DV first brought brand suitability and contextual controls to LAN.
The capability fills a notable gap in the B2B advertising stack.
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