DOOH creative spotlight: Campaigns that spark a double take

Digital out-of-home (DOOH) has entered a new creative era. Across the industry, brands are finding new ways to make every format count. Whether tapping into cultural conversations, adapting to live data or using motion to transform familiar assets into something unexpected, today’s most effective DOOH campaigns prove the medium is no longer just a canvas for advertising, but a platform for storytelling. Some of the world’s most recognizable brands are leading that evolution. Coca-Cola, McDonald’s, Starbucks, The Home Depot, Choice Hotels and Underdog each found distinct ways to capture attention in DOOH, from craveable animation to messaging that moved with March Madness. Brought to life by Vistar’s Creative Studio , these campaigns demonstrate how technology and creativity can work together to produce more relevant, engaging experiences. Here’s a closer look at the creative strategy behind these standout campaigns.