New Scientist's Feedback column takes a humorous look at probiotic underwear
By
New Scientist
Summary
A humorous Feedback column from New Scientist that takes a sideways look at a press release for underwear infused with probiotics (beneficial bacteria) designed to nourish the skin microbiome. The piece uses the editor's tip-off as a springboard for witty commentary on the absurdity of the product concept, while also touching on broader themes of microbiome marketing hype and the lengths companies go to in selling wellness products.
Source
bskyNew Scientist's Feedback column takes a humorous look at probiotic underwearnewscientist.comKey quotes
· 3 pulledNo less a personage than New Scientist's editor, Catherine de Lange, alerted us to this development.
Naturally, we have made it our lead item: it's our way of saying sorry for all the times Cat has had to say things like, 'For crying out loud, don't print that, you'll get us sued into oblivion for a one-liner.'
Cat had been sent a press release for a company ca
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