Disney Imagineering Adopts Adobe's Firefly AI for Park and Attraction Design
By
Corbin Bolies
A good honest bake. Not flashy, but you'll finish the whole bagel.
Summary
Disney's Imagineering Research & Development unit is using Adobe's Firefly Foundry, a commercial AI model designed to protect brand intellectual property, to help Imagineers design and visualize elements of upcoming Disney parks and attractions. The Firefly models have been trained on franchises like Frozen, Cars, and Lilo & Stitch, enabling the conversion of sketches into fully rendered 2D concept art and 2D renderings into 3D models. This comes months after Disney's deal with OpenAI fell through.
Key quotes
· 2 pulledThe company's Imagineering Research & Development unit is using Adobe's Firefly Foundry, the commercial version of Adobe's AI model designed to protect a brand's intellectual property, to help Imagineers design and visualize elements of Disney's upcoming parks and attractions.
The Firefly models so far have been trained on franchises such as Frozen, Cars and Lilo & Stitch, and they've helped Disney Imagineers turn sketches into fully rendered 2D concept art along with turning 2D renderings into 3D
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