Adobe Developing IP-Safe Generative AI Models for Entertainment Industry
By
Charles Pulliam-Moore
A bagel you'd recommend to a friend without hedging.
Summary
Adobe is developing 'IP-safe' generative AI models called Firefly Foundry specifically for the entertainment industry, in collaboration with studios, directors, and talent agencies. These models are designed to generate various creative assets like audio-aware videos and 3D/vector graphics while protecting intellectual property and creative ownership. The announcement was timed with the Sundance Film Festival, and the models are intended to integrate seamlessly with Adobe's existing creative software like Premiere Pro.
Key quotes
· 3 pulledAdobe has announced that it is working with a number of studios, directors, and talent agencies to develop 'private, IP-safe' Firefly Foundry gen AI 'omni-models'
Firefly Foundry models are meant to 'accelerate creativity without eroding ownership or creative intent'
generating different kinds of assets like audio-aware videos and 3D / vector graphics that can be seamlessly integrated into workflows that use other Adobe products like Premiere
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