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Disney Partners with OpenAI for AI-Generated Character Content on Disney+

By

Charles Pulliam-Moore

5mo ago· 5 min readenOpinion

Summary

Disney has announced a $1 billion partnership with OpenAI that will allow users of OpenAI's Sora AI video generator to create content featuring Disney-owned characters from Pixar, Marvel, and Star Wars. The article criticizes this move as emblematic of 'terrible times,' predicting it will flood Disney's streaming service with low-quality, AI-generated content that nobody needs or wants. The author expresses concern about the partnership's direction and its potential negative impact on content quality.

Key quotes

· 4 pulled
Disney and OpenAI's new $1 billion partnership feels emblematic of the terrible times we're living through.
Sora AI users will be able to generate as much uncanny Pixar / Marvel / Star Wars slop for themselves as they want, and Disney will share some of it in a special section on the Disney Plus platform.
It's not hard to see where this is going to go.
Disney's new partnership with OpenAI is going to flood the studio's streaming service with garbage nobody needs or wants.
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Disney’s new partnership with OpenAI is going to flood the studio’s streaming service with garbage nobody needs or wants.

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