Disney+ EMEA Chief: Nearly 40% of UK Viewing Hours Come From 16-34 Year Olds, Topping Netflix and Prime Video
By
Max Goldbart
Summary
Disney+ EMEA boss Karl Holmes presented data at the Enders Conference showing that nearly 40% of Disney+ UK viewing hours come from 16-34 year olds, outperforming Netflix (32%), Prime Video (27%), and Paramount+ (23%). Holmes argued that Disney+ has successfully expanded beyond children's content to become a leading platform for young adults, citing the streamer's strong understanding of this demographic.
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DeadlineDisney+ EMEA Chief: Nearly 40% of UK Viewing Hours Come From 16-34 Year Olds, Topping Netflix and Prime Videodeadline.comKey quotes
· 3 pulledDisney+ now appeals to adults as much as kids.
But it's important to stress that our grown-up audience is emphatically young.
The young adult audience is one we know and understand well.
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