Digital trade adoption: Industry leaders examine challenges and future innovation
By
Maria Gonçalves
Summary
This GTR Trade Insights podcast episode explores why digital trade adoption has been slower and more difficult than anticipated. Industry leaders Joshua Kroeker (Mitigram), Merisa Lee Gimpel (Digital Trade Works/Enigio), and Patrick DeVilbiss discuss what the industry got wrong in its approach to digitization and where the next wave of innovation may emerge. The conversation serves as a reality check on the promises versus the practical challenges of digital trade transformation.
Source
Key quotes
· 2 pulledWhy digital trade adoption has proved so difficult, what the industry got wrong, and where the next wave of innovation may come from.
We were joined by Joshua Kroeker, CEO of Mitigram; Merisa Lee Gimpel, founder of Digital Trade Works and product enablement lead at Enigio; and Patrick DeVilbiss
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