Digital Diplomacy and Soft Power Take Center Stage at TIIF 2026 in Tashkent
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Posted by Sadokat Jalolova
Summary
At the Tashkent International Investment Forum 2026, a panel on "Digital Diplomacy and Soft Power" explored how governments leverage online platforms, AI, and direct public communication to shape international reputation and attract investment. Vladimir Norov, Uzbekistan's former foreign minister and current chairman of the Central Asian Association for Artificial Intelligence, discussed the transformation of diplomacy since the 1990s, noting that governments now face pressure to respond instantly to global events. The panel highlighted Uzbekistan's digital diplomacy initiatives, including AI-powered translation tools and social media engagement, as part of broader efforts to enhance the country's soft power and attract foreign investment to Central Asia.
Source
bskyDigital Diplomacy and Soft Power Take Center Stage at TIIF 2026 in Tashkenttimesca.comKey quotes
· 3 pulledGovernments that once had time to verify information before responding now face pressure to react instantly to global events.
Digital diplomacy is not just about broadcasting messages; it's about engaging in genuine dialogue with international audiences.
Soft power in the 21st century is increasingly built through digital channels, not just traditional diplomatic exchanges.
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