Sportsbooks and prediction markets vie for share of record World Cup betting market
By
Sam Bradley
Summary
The World Cup is expected to create the largest sports betting market in history, with both traditional sportsbook brands like BetMGM and DraftKings, as well as prediction market platforms, competing to capture market share. BetMGM's chief revenue officer Matt Prevost notes the company has been planning for the World Cup for 18 months, calling it one of their biggest events of the year. The article examines how sportsbooks and prediction markets are using performance marketing channels to attract bettors during the tournament.
Source
bskySportsbooks and prediction markets vie for share of record World Cup betting marketdigiday.comKey quotes
· 2 pulledWe've been planning for the World Cup for 18 months. This is easily going to be one of the biggest things we do across the course of the year.
The World Cup is expected to create the largest sports betting market in history.
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