Digest: Publisher Ad Supply Drops 40%; Spotify Tests AI Chatbot for Premium Users
In today’s Digest, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a conversational AI chatbot for Premium subscribers, and Shein and DeepSeek…
Read the full articleYou might also wanna read
Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web
Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites
Bots now consume 57% of web traffic as AI crawlers dominate online publishing
Bots now read 57% of the web. This week's news — ChatGPT ads, GA4 changes, Roblox under-13, Liftoff's IPO, Bing toggles, Spielberg's cinema
ppc.land·1mo ago
AI agents reshape programmatic advertising as 60% of marketers boost AI media spending
AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impul
ppc.land·26d ago
EMARKETER forecast reveals ChatGPT's AI ad revenue ceiling at $5B by 2030, far below OpenAI projections
EMARKETER puts ChatGPT's US chatbot ad ceiling at $5bn by 2030. Elkjop's NOK 20m GDPR fine, TikTok Shop RFP budgets, and lingering Google ra
ppc.land·1mo ago
First randomized study finds Google AI Overviews cut publisher clicks by 39.8%
A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-c
ppc.land·13d ago
Demonstration of Advertising Formats in AI Chat Interfaces
Experience what AI chat looks like with heavy advertising: banners, interstitials, sponsored responses, freemium gates, and more.
99helpers.com·4mo ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.