Dell's CES 2026 Briefing Stands Out by Avoiding AI Hype, Focusing on Products
By
mossTechnician
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Summary
The article discusses the author's experience at Dell's CES 2026 briefing, which notably avoided the pervasive AI hype that has dominated tech presentations in recent years. The author expresses relief at attending a tech briefing focused on actual products and user experience rather than forced AI integration, highlighting how AI has become an unwelcome, overhyped element in tech journalism. The piece reflects on the industry's shift away from AI marketing as consumers show they're not buying products based on AI features alone.
Key quotes
· 4 pulledThe unshakable presence of AI has been an unwelcome companion of my job for the past few years, but it sure feels like longer.
What I've had to deal with can barely write, definitely cannot count, and has only just figured out what fingers are.
Yet it's been something that has pervading every product announcement, presentation, or pre-briefing I've been a
What we've learned over the course of this year, from a consumer perspective, is they're not buying based on AI.
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