Dell launches $699 XPS 13 laptop targeting students, competing with Apple's MacBook Neo
By
CNA
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Summary
Dell has launched its most affordable XPS 13 laptop starting at $699 ($599 for students), directly challenging Apple's MacBook Neo. The move targets students and young professionals as Dell aims to capture market share in a price-sensitive PC market facing tighter memory-chip supply. The aggressive pricing strategy shows Dell adopting Apple-like tactics to broaden its reach.
Key quotes
· 3 pulledDell on Sunday unveiled its most affordable laptop, XPS 13, as the PC maker aims to capture market share from Apple's MacBook Neo by attracting students and young professionals.
Starting at $699 and a reduced $599 for students aged 16 and older during the back-to-school season, the XPS 13 seeks to offer a superior experience compared to the MacBook Neo, Dell said.
The aggressive push into the PC market with a lower-priced laptop shows how Dell has taken cues from Apple to broaden its reach in a price-sensitive industry that is facing tighter memory-chips supply.
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